5 · CRED Overlap

Where is CRED strong, and whose app is the customer living in instead?

The weakest numbers on the dashboard. Directional until CRED cohort totals replace the survey.

Venn

Bank app · UPI super-app · CRED

modeled
Bank appPhonePe / GPayCRED23.8M14.3M4.0M7.7M4.2M2.1M0.67M

Bank app reach

36.4M

UPI app reach

24.7M

CRED reach

11.0M

Why it mattersThe biggest pool is not loyal to a rival — it is paying inside the bank's own app out of habit.

NPCI, May 2026

UPI app share — the attention competitors

reported
PhonePe46.3%
Google Pay32.8%
Paytm7.9%
Navi3.6%
super.money1.8%
CRED0.7%
Others6.9%

Why it mattersCRED holds 0.7% of UPI volume: attention, not capability, is the constraint.

Heatmap

Issuer × CRED penetration

modeled

Why it mattersSBI, Bank of Baroda and RBL hold huge bases with the thinnest CRED presence — that is the gap.